As Executive Creative Director I creatively ran the Febreze EMEA and India business for P&G. Strategically driving the multi-award winning Breathe Happy campaign through both European and Asian markets and working in tandem with Grey New York. Winning 6 Effies in the 7 years and a Cannes Black Lion for Effectiveness. Creating work for TV, digital, social, experiential, shopper and in-store.

Febreze's first foray into a digital first campaign in 2012. Working closely with YouTube, the 3 week real-time reality road trip show had its own Youtube channel and Facebook page with content shot, edited, approved by client and uploaded within a few hours. The content also created pre-rolls, YouTube ads and social content. The contestants also took over the Febreze twitter account to talk live to those following the reality show.

I ran Lenor EMEA as CD then ECD for 7 years which is one of P&G's billion dollar brands. During that time I moved Lenor from a functional brand to an emotional brand. Bringing the emotional connection we have with clothes to the fore and why Lenor can play a role. The line 'It's more than laundry' plays into the universal fact that clothes have many deep rooted meanings to many people.

Adweek called it some of the richest copy in years and the campaign was recognised at the New York Festivals, One Show, ADC, DDC, Clios, and won a gold Euro Effie. Famous and Effective!

LENOR - ODES TO SKIRT ONLINE FILM - ROLE: CREATIVE DIRECTOR, WRITER, DIRECTOR

SENSODYNE: ICE CAN BE INTIMIDATING - TV & ONLINE FILM - ROLE: CREATIVE DIRECTOR, WRITER

FEBREZE

LENOR

FEBREZE CASE FILM

LENOR - ODES TO CLOTHES CASE FILM

FEBREZE - ROAD TRIP CASE FILM

LENOR - ODES TO TROUSERS ONLINE FILM - ROLE: CREATIVE DIRECTOR, WRITER, DIRECTOR

LENOR - ODES TO SHIRTS ONLINE FILM - ROLE: CREATIVE DIRECTOR, WRITER, DIRECTOR

PRINGLES

PRINGLES - BURST TVC - ROLE: WRITER

PRINGLES - CRUNCH TITLES MEDIA PLACEMENT - ROLE: CREATIVE DIRECTOR

SENSODYNE

FEBREZE - ZUMBA NOSEBLIND - ROLE: CREATIVE DIRECTOR

FEBREZE - BACON NOSEBLIND - CD: CREATIVE DIRECTOR

Ode to Icons print #1 Marty

Ode to Icons print #2 Alex

Ode to Icons print #3 Holly

Ode to Icons print #4 Borat

C&A

LENOR - BEYOND SIGHT ONLINE FILM - ROLE: CREATIVE DIRECTOR, WRITER

C&A 2016 Christmas campaign was a Pan-European brief that included designing the 8km of Christmas window displays, in store signage, wrapping paper and gift cards. It also meant creating a modular TV campaign that could be edited to show certain products that needed to be 'pushed' in different countries. 

C&A - THE UNWRAPPERS - ROLE: PITCH LEADER, CREATIVE DIRECTOR, WRITER